The quality of your contact lists

26 Oct 2013 | Under Tricks and tips | Posted by | 0 Comments

When it comes to contact lists, quality is far more important than quantity. You may be tempted, like many others, to obtain contact lists from the web.

At first glance, it may seem like a good idea, but among the email addresses in these lists, many are invalid, many of the contacts are not in your area or interested in your business, and many will unsubscribe upon receiving the first email you send out.

A far more effective approach is to provide a form on your site, through which people can subscribe on their own, or through the use of an online contest. You can also request information from clients who visit your office or store. Gather the email address of everyone who sends you a message, and whom you sollicit.

The quality of this list is of far greater quality, since these people have already expressed interest in your business.

Remember that, by law, you must include an unsubscribe link in every one of your mailings. With MailContact, it is not possible to send a campaign without this unsubscribe link.

Choosing Multi-Graf’s direct mail tool has enabled us to develop our own image and to adapt our content based on our projects. Furthermore, Jonathan’s approachability, when it comes to customized support, makes everything even easier.

Benoît Desroches - FormaPlus

I use many of Multi-Graf’s services for the development and maintenance of my website, as well as their email system for my ad campaigns. The services they offer are unmatched. Few businesses today offer individual attention and have employees available to look after our needs without adding on extra fees. Jonathan and Lisa are always available, even for questions unrelated to their services. As in any service-based business, seeing is believing. Their services and broad experience make for a winning combination!

Sylvain Jolicoeur - Sylka Inc.

Thanks Jonathan, your little trick worked.  I love this template!  I saved a newsletter you sent me a few months ago because it looked so good and I was so happy to see this template in the system.  It’s really nice with that bright blue colour behind the newsletter.

Linda, Volkswagen Campbell Cameron

I have been dealing with Multi-Graf for over 7 years. Since the very beginning, service has been excellent. They are generous, meticulous, work quickly and are always keen to find the best solution at the best price. As President of a small business, I have always felt reassured and supported. I highly recommend them.

Renée Bovet

MailContact’ goes well beyond all other mass email systems we have tried in the past! That, coupled with Multi-Graf’s quick professional services … a big thumb’s up!

Alex -