The best time to send your mailings

26 Feb 2014 | Under Tricks and tips | Posted by | 0 Comments

When sending out an advertising campaign, timing is everything. Many studies have been done, and they all agree that the ideal days are Tuesday through Thursday.

Monday, being a busy day used for planning, is not ideal. Furthermore, your email would likely be lost in the flood of unread emails from the weekend. As of Tuesday, business clients tend to read their emails, but once noon on Friday arrives, many are already in weekend mode.

Other than the day, you must consider the time of your mailing. An email received between 8 and 10 a.m. will be among the first emails read upon arrival at the office. An email received too close to lunch time or near the end of the day will not have the desired impact.

If your emails are aimed at business clients, concentrate on Tuesdays through Thursdays, but if your clientele is primarily a consumer one, Sunday may be a good option. Many consumers shop online on Sundays. If in doubt, try it out. Send your next email campaign on a Tuesday and the following one on a Sunday. You will then be able to assess the effectiveness of each campaign. It all comes down to your target market.

MailContact’ goes well beyond all other mass email systems we have tried in the past! That, coupled with Multi-Graf’s quick professional services … a big thumb’s up!

Alex -

Choosing Multi-Graf’s direct mail tool has enabled us to develop our own image and to adapt our content based on our projects. Furthermore, Jonathan’s approachability, when it comes to customized support, makes everything even easier.

Benoît Desroches - FormaPlus

Thanks Jonathan, your little trick worked.  I love this template!  I saved a newsletter you sent me a few months ago because it looked so good and I was so happy to see this template in the system.  It’s really nice with that bright blue colour behind the newsletter.

Linda, Volkswagen Campbell Cameron

I have been dealing with Multi-Graf for over 7 years. Since the very beginning, service has been excellent. They are generous, meticulous, work quickly and are always keen to find the best solution at the best price. As President of a small business, I have always felt reassured and supported. I highly recommend them.

Renée Bovet

I use many of Multi-Graf’s services for the development and maintenance of my website, as well as their email system for my ad campaigns. The services they offer are unmatched. Few businesses today offer individual attention and have employees available to look after our needs without adding on extra fees. Jonathan and Lisa are always available, even for questions unrelated to their services. As in any service-based business, seeing is believing. Their services and broad experience make for a winning combination!

Sylvain Jolicoeur - Sylka Inc.