Bill C-28, how to deal with it?

23 Jun 2014 | Under Bill C-28, Tricks and tips | Posted by | 0 Comments

The new bill C-28 affect us all. You will need to make adjustments in your lists.

You must know if the people to whom you are sending newsletter gave you their consent. There is 2 types of consent; implied consent and express consent.

Implied consent :

Any persons who have made a purchase from your business is considered to have given you his implied consent for a period of 2 years. Any person who have requested information or quote is considered as have given implied consent for a period of 6 months. Other examples of implied agreement: all people with whom you have a personal relationship, e-mail addresses can be found on a business card or publicly displayed which has a link with your industry.
You can continue emailing them until there consent expired.

Express consent :

Any persons that have allowed you to send them email either orally, in writing or by clicking a link of acceptance or registration.
If you are not able to prove the type of consent that you have and provide proof, it would be best to send them an email asking them to accept your mail (opt-in). So all those who have answered yes will be considered to have given their express consent. Express consent never expires, you have to, however, allow the person to remove consent at the moment they want to, through an unsubscribe link that will be present in each of your email.

Sending an OPT-in email 

We will be happy to send requests for consent to your current address emails. Just let us know which lists need to confirm their consent. We will create new lists that will automatically request for consent.

New lists

If you enter new addresses manually, consider the new law. Create a list of “Customer”, “Quote”, “Request”, “Public eMail”. Then you will use the custom fields and segments to date listings entries. As implied agreement has an expiration date, it is important to know when they gave you the agreement unless you have managed to get their express consent meanwhile.


In case of doubt, if you cannot prove your relationship, send a request for consent. Remember to keep all your evidence; you may have to demonstrate those evidences.

Thanks Jonathan, your little trick worked.  I love this template!  I saved a newsletter you sent me a few months ago because it looked so good and I was so happy to see this template in the system.  It’s really nice with that bright blue colour behind the newsletter.

Linda, Volkswagen Campbell Cameron

MailContact’ goes well beyond all other mass email systems we have tried in the past! That, coupled with Multi-Graf’s quick professional services … a big thumb’s up!

Alex -

Choosing Multi-Graf’s direct mail tool has enabled us to develop our own image and to adapt our content based on our projects. Furthermore, Jonathan’s approachability, when it comes to customized support, makes everything even easier.

Benoît Desroches - FormaPlus

I have been dealing with Multi-Graf for over 7 years. Since the very beginning, service has been excellent. They are generous, meticulous, work quickly and are always keen to find the best solution at the best price. As President of a small business, I have always felt reassured and supported. I highly recommend them.

Renée Bovet

I use many of Multi-Graf’s services for the development and maintenance of my website, as well as their email system for my ad campaigns. The services they offer are unmatched. Few businesses today offer individual attention and have employees available to look after our needs without adding on extra fees. Jonathan and Lisa are always available, even for questions unrelated to their services. As in any service-based business, seeing is believing. Their services and broad experience make for a winning combination!

Sylvain Jolicoeur - Sylka Inc.