How often should mailings go out?

26 Jan 2014 | Under Tricks and tips | Posted by | 2 Comments

Another good question is: How often should my mailings go out?

Getting the right frequency is crucial. Too-frequent mailings risk harming your business. Your clientele is less likely to read your emails if they are too frequent. Your emails risk being labeled SPAM, and you may cause clients to unsubscribe from your mailing list.

But what is the line between “too many,” “OK,” and “not enough”?

That depends on what you are sending!

A restaurant that emails you the daily specials every day around 11 a.m. doesn’t expect you to read the email, just that you see its name. You may choose to go to this restaurant for lunch. In such cases, you don’t feel overwhelmed.

A store that sends your specials every day is a bit much, because most people do not shop ever day. So for a store, a weekly mailing would be enough, similar to the circulars we receive at home.

As for a service provider, a monthly mailing is likely enough, or even just for special events, to share news or to remind you that it’s time to prepare your pool for winter. Your customers will be curious to read your email. It’s like catching up with an old friend.

But everything comes down to the quality of your list. Clients who know you will react differently than clients who don’t. Quality over quantity!

Thanks Jonathan, your little trick worked.  I love this template!  I saved a newsletter you sent me a few months ago because it looked so good and I was so happy to see this template in the system.  It’s really nice with that bright blue colour behind the newsletter.

Linda, Volkswagen Campbell Cameron

I use many of Multi-Graf’s services for the development and maintenance of my website, as well as their email system for my ad campaigns. The services they offer are unmatched. Few businesses today offer individual attention and have employees available to look after our needs without adding on extra fees. Jonathan and Lisa are always available, even for questions unrelated to their services. As in any service-based business, seeing is believing. Their services and broad experience make for a winning combination!

Sylvain Jolicoeur - Sylka Inc.

I have been dealing with Multi-Graf for over 7 years. Since the very beginning, service has been excellent. They are generous, meticulous, work quickly and are always keen to find the best solution at the best price. As President of a small business, I have always felt reassured and supported. I highly recommend them.

Renée Bovet

MailContact’ goes well beyond all other mass email systems we have tried in the past! That, coupled with Multi-Graf’s quick professional services … a big thumb’s up!

Alex -

Choosing Multi-Graf’s direct mail tool has enabled us to develop our own image and to adapt our content based on our projects. Furthermore, Jonathan’s approachability, when it comes to customized support, makes everything even easier.

Benoît Desroches - FormaPlus